UNIVERSITY OF TOLEDO ATHLETICS
CLIENT
strategic plan launch
The University of Toledo Athletics Department wanted to launch their strategic plan in a way that would capitalize on the momentum they are seeing in their various sport programs. The main focus was to help tell the story which included stake holders, raging fans, their athletes, and the city to know what the next five years will be like.
SCOPE OF PROJECT
Strategy
Messaging
Branding & Identity Design
Web Design & Development
Video Production
VISUAL STORY
The goal was to communicate the passion of their fierce athletes, championship wining programs, and the Rise Together theme in imagery that was unique to U Toledo.
THE VIDEO
To ensure our creative deliverables would get the results we intended, Our approach was led by data. Laced through the scripting and storyboard concepts, VOXHUB tested messaging and concepts to maximize video effectiveness.
LANDING PAGE
Another task for VOXHUB was to create a landing page that not only communicated the Strategic Plan but allowed the end user to navigate and read the whole plan.
